Truth. We’re all full of it. Presented by LineupMedia.fm
Jeff Holland whips us into shape on this episode of YES, BRAND! Each episode of the YES, BRAND podcast has its own flavor and theme. In between episodes, I’ve been exercising at 9Round, my new favorite gym. For a sporadically-motivated, generally indulgent ad biz guy, I’ve managed to derive a … [Read more...]
Scof turns sales into an art form on this episode of YES, BRAND! Are you an artist or a salesman? In my conversation with Steve Schofield - aka "Scof" - it becomes apparent that the two are in no way mutually exclusive. In fact, in his 25+ years in the ad biz, Scof has turned sales itself into … [Read more...]
Brian Atton joins Hersh on the beach for this episode of YES, BRAND! It is known by a few different names - the Festival of Creativity, the Lions - but to us, it has always simply been “Cannes." This past week marked my 11th trip to this event, and I took my gear and a bottle of rosé down to … [Read more...]
Jonathan David Lewis assumes the role of "industry therapist" on this episode of YES, BRAND. Jonathan David Lewis is a regular contributor to Forbes and the author of Brand vs. Wild: Building Resilient Brands for Harsh Business Environments (Taylor & Francis, May 2017). Here, he shares … [Read more...]
Taking a break from the usual format, Hersh turns the floor over to his Nana... Don’t overthink body image. Have some Vick’s, but the original, not the cherry flavored. Live in New York at least once in your life. Be nice to people. Put a little sunscreen on your ear. And, enjoy each dive, … [Read more...]
Who knew it would be so much fun talking to my lawyer? Yes, Zack Rozio is my lawyer and my business partner, but he’s so much more. An expert in franchise, distribution, and brand protection, Zack has a unique perspective on the power of creative marketing. I call him a “do-gooder” in the best … [Read more...]
She may not have “BADASS” tattooed on her forehead, but the moniker is well-deserved. For one thing, her third feature, “Erasing Eden,” (starring Breeda Wool) has garnered acclaim on the festival circuit for its raw honesty and its willingness to allow a female protagonist to be both hero and … [Read more...]
He’s been on with Stephen Colbert, Mike Rowe and others, but today...he’s on the YES, BRAND Podcast. My interview with Carl Blake of Rustik Rooster Farms in Eldon, MO, is really more about good old-fashioned American entrepreneurship than pork, but both topics figure prominently in … [Read more...]
...and ‘sound effects’ are to be expected. I can’t really call this episode a “frat party,” because all the participants are out of (or almost out of) college. On this episode of Yes, Brand, there was definitely a collegiate vibe to this sprawling interview, in which I sit down with a jeweler, a … [Read more...]
...and How to Handle Young Entrepreneurs. Josh Krakauer is celebrating 6 years as CEO of Sculpt, a thriving social media agency in the heart of downtown Iowa City (Go Hawks!). That’s a pretty good run, especially considering he was right out of college when he launched the company. We … [Read more...]
