Vince Parry provides “bulletins from the front” on this episode of YES, BRAND!
Are healthcare and pharmaceutical companies the good guys or the bad guys? What is their responsibility? And, how does our self-image change when our lives depend on the answer? Providing “bulletins from the front” this week is Vince Parry, a 30-year veteran of the health and wellness communications industry is the founder of the Parry Branding Group.
Vince is the author of Identity Crisis: Health Care Branding’s Hidden Problems and Proven Strategies to Solve Them, a book that’s not only for industry pros; it is also instructive for patients who want to better understand the brand-doctor-patient/consumer dynamic.
Throughout his distinguished career, Vince has worked on many of the most well-known corporate, franchise, service, and product brands. He was previously the Chief Branding Officer at inVentiv Health, the Founder and President of Y Brand, the Founder and President of GSW NY and the Chief Creative Officer at Sudler & Hennessey. Vince has appeared on NBC Nightly News with Brian Williams and BBC radio, has been featured in Medical Marketing and Media, PharmaVoice, Pharmaceutical Executive, and MedAdNews, and guest lectures at the Rutgers Pharmaceutical MBA program on healthcare branding.
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Please welcome Vince Parry to this episode of YES, BRAND!
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