On this episode of Yes, Brand, the man who coined the term “double braining” explains just what that is, how he does it, and why. I’ve known Justo Diaz, storyteller and marketer, for nearly 20 years, and I've collaborated with him on many projects over the past decade. We were recently in Wichita, KS, for the Tallgrass Film Festival, where Erasing Eden, an indie feature he co-wrote (and which we co-marketed) was screening. I’m not sure what is more intriguing: how he crafted such a dark and atypical movie with the marketing in mind, or how this father of three little girls manages to stay on message – empowering women to be their own heroes – regardless of the platform in which he’s working. As Justo sees it, we all need rescuing, we all have very special needs, and labels are a call to action. Join us for this episode of Yes, Brand.
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