Truth. We’re all full of it.
Who knows more about truth than someone who’s been both a marketing exec and a standup comedian?
The “Yes, And” rule is a guideline of improvisational comedy that suggests a participant should accept what the other person has created (“Yes”) and add something to it (“And”). So it is with YES, BRAND: The Podcast, continuing the conversation through honesty.
Host Hersh Rephun served as a publicist for some of the most high-profile and awarded commercial directors and production companies in the world, before diving headlong into Standup, and emerging as a podcaster bridging the worlds of comedy and advertising. YES, BRAND: The Podcast is an entertaining and insightful hour during which Hersh talks with entrepreneurs, brand execs, marketers, filmmakers, artists, comedians and other “truth experts,” to explore the dual attributes of honesty and deception.
Hersh’s career spans two decades as a writer and creator of multi-platform content, marketing and PR campaigns for a diverse clientele, from filmmakers to fashion brands. His production and postproduction clients, including Jason Reitman (Juno, Up in the Air), Theodore Melfi (Hidden Figures, St. Vincent), the Anonymous Content roster, Union Editorial and Union Entertainment Group, have been honored with every major industry award, from Oscars to Cannes Gold Lions, the Palme d’Or, Grand Prix, AICP, DGA, Clio and One Show. He has helped challenger brands like BEARPAW become market players, and leads North American creative for Ccilu International, an award-winning footwear brand sold in 60 countries and now in the US.
Hersh’s background in advertising and promotion, paired with comedy chops earned at standup gigs across the country (The Comedy Store, Comic Strip Live, Funny Bone, Comedy Cellar…), and screenwriting credits on cult films featuring spaceships, bikinis and Bruce Campbell (Assault on Dome 4), led to the creation of YES, BRAND: The Podcast, which Hersh describes as “equal parts laughter and self-help.” His diverse guest list includes Birkenstock Americas CEO David Kahan, author and Forbes contributor Jonathan David Lewis (Brand vs. Wild), and filmmaker Jordan Brady (I AM BATTLE COMIC).
In addition to traveling extensively as a host, moderator and performer, Hersh currently serves as Chief Creative Officer of digital collective Propeller5.