What do American Horror Story & the YES, BRAND Podcast have in common?
Fresh off a shoot with “The Most Interesting Man in the World” Jonathan Goldsmith, director Andrew Laurich (repped for spots by ContagiousLA) graces our podcast. The digital project, created via agency Erich & Kallman, marks Goldsmith’s full-on commercial debut for Astral Tequila – take that, Dos Equis! – and breaks October 8.
On October 10, Andrew kicks it up a notch yet again, with the short film Live Bait, which will air on FOX during American Horror Story.
Andrew’s adventures in commercial filmmaking span everything from cars (Mercedes with pro golfer Rickie Fowler) to clothes (a film series celebrating Carhartt’s 125th Anniversary), but he topped all of that last year with the sensational run of “A Reasonable Request,” a father-son incest comedy he directed (and co-wrote, with Gabriel Miller) that bears the rare distinction of screening both at Sundance and SxSW.
His follow-up, “A Study in Tyranny,” is a prescient exploration of what might happen if a man could go back in time and assassinate a malignant narcissist (in this case, Adolf Hitler) in his formative years.
We talk about all this, and discuss social responsibility in the digital age, while dipping an ever-so-tiny toe into the pool of contemporary politics.
View Andrew’s films and branded work on his website.