Jonathan David Lewis assumes the role of “industry therapist” on this episode of YES, BRAND.
Jonathan David Lewis is a regular contributor to Forbes and the author of Brand vs. Wild: Building Resilient Brands for Harsh Business Environments (Taylor & Francis, May 2017). Here, he shares strategies born of the Millennial age and those useful to anyone who strives to become or remain relevant in today’s world. Also, he assumes the role of “industry therapist” to Hersh, who professes to be undergoing a brand identity crisis of his own.
As partner and strategy director at McKee Wallwork + Company, Jonathan led his firm to recognition from industry purveyor Advertising Age as a national leader in branding and marketing, winning the Southwest Small Agency of the Year, national B2B Campaign of the Year, and national Best Places to Work awards. It was at that moment, that Jonathan felt lost. Spurring himself and his firm to move forward became the foundation for a niche helping companies navigate the ambiguities and dangers of the brand wilderness.
A branding and business strategist, Jonathan honed his skills during the lean years of the Great Recession, helping brands navigate today’s unforgiving new business paradigms. Jonathan’s opinions are highly sought by numerous business and marketing publications, including Forbes, Digiday, and Advertising Age, where he explores the factors that lead to stalled growth and the principles proven to. Jonathan is also a member of the Forbes Agency Council.
Please welcome Jonathan David Lewis to the YES, BRAND Podcast!
Follow Jonathan on social media:
Facebook: Jonathan David Lewis
About the show:
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